If you're heading to NAB Show in Las Vegas this year — April 18th through the 22nd — put Booth N1527 on your must-visit list. MagStor is showing up in a big way, anchoring a dedicated area called The On-Prem ZONE alongside ecosystem partners Archiware, YoYotta, Axle AI, and ATTO. Together, they're making a compelling collective argument that on-premises tape storage isn't a relic — it's the smartest infrastructure decision a media, post-production, or content organization can make right now.
The headliner at the booth is MagStor's S3 Solv family of solutions, which delivers the economics of tape through a standard S3 interface — meaning your team doesn't have to change how they work to start saving money. The S3 Solv line scales from enterprise-grade configurations with erasure coding, single namespace support, and multi-location architecture all the way down to budget-friendly setups for smaller single-office environments. That range matters, because the cloud storage invoice pain is real regardless of your org size.
MagStor backs up a bold claim — lowest TCO and cost per terabyte across both tape library and desktop solutions — with actual calculators and TCO tools you can walk through at the booth. Their VP of Product Tim Gerhard and the rest of the team will be on hand to help you architect a custom solution on the spot, network-attached or direct-attached, whatever fits your workflow. Add in patented Thunderbolt drives, Nanopure Media, and live hands-on demos with software partners right next door, and you've got one of the more substantive stops on the NAB floor.
NAB Show | April 18–22, Las Vegas | MagStor Booth N1527 | The On-Prem ZONE